Cracking the Quebec code : the 7 keys to understanding Quebecers
Léger, Jean-Marc, Jacques Nantel et Pierre Duhamel
Juniper Publishing, Québec, 2016
The key to opening the hearts, minds and wallets of Quebecers.
Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations?
This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference. Using a scientific approach, this book unveils the seven character traits that make Quebecers unique – not better or worse, but different.
Titre en français : Le Code Québec : les sept différences qui font de nous un peuple unique au monde
Ce livre est également disponible en français.